Combining content updates and Social Media to Improve SEO

Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media.

One of the newer search engine ranking factors that I predicted will become more popular this year is “overall visitor engagement,” particularly through social media. In fact, Google admitted that, in 2009, it embarked on a 10-year plan to integrate social media data into its organic search algorithm.

Therefore, combining content updates on your website with social media sites such as Twitter, Facebook, and Instagram can lead to greater engagement and more site visits, resulting in higher search ranking.

This is particularly true for a local business. You should keep everything, from location details to hours of operation to prices, up to date.

But what about other types of content? What else should you be posting to your website and social media accounts on a regular basis? Let’s look at four options and discuss the benefits of each.

1. Add a Blog to Your Website

A blog is ideal for regularly posting updates about your products, services, customers, and the local community. Consider these ideas, for blog posts:

Take a photo of customers who visit your store or business frequently and post their story. Conduct an interview where you ask customers questions about themselves and get their recommendations on ways to make your business better at serving them. Then, publish the interview and photos to your blog, with their permission. Follow up with a post on Twitter, Facebook, Google Plus, and Instagram, with a link back to your blog post. Regular postings like this will keep your fans and followers engaged. They will see that yours is a business that cares about its customers.

Take pictures of your business at different times of year — even one per week (or day). Update the blog with the latest photos, describing each one. Also, post the photos to your social media accounts with a link back to your site, and update your local listings on sites such as Google My Business, Bing Places, and Yahoo Local with the photos.

Feature a particular product, service, or even an entrée (if you’re a restaurant) on a regular basis.

Find “horror stories” related to your business, and include photos. If you’re a dry cleaner, for instance, post about a really dirty wedding dress that you cleaned. Find out about the bride and how the dress got so dirty. Regardless of the nature of your business or industry, I’m sure there’s a “horror story” you could write about, post on the blog, and share on social media.
2. Connect with Community Influencers

Use social media to connect with influential people in your community, such as a local television personality, radio DJ, the mayor, or another prominent figure. And don’t just follow them, but react to their posts and tweets with likes, shares, and comments.

I happen to live in a large television market, Dallas, and connect with many local television personalities regularly via Twitter. You may be surprised to know that they will respond and have conversations with you, even when they’re on the air. (During commercial breaks at least.)

Connecting with local personalities will help you in the long run because, whenever you have a story to tell, they are more apt to listen and will help you promote it through social media if you connected with them previously.
3. Take Something Viral

Even though yours is a local small business, that doesn’t mean that you cannot do something that will go viral.

When something “goes viral” on social media, people will start engaging with your business and will search for your brand or company name — and search engines will take notice as a result.

For example, a local hair salon I worked with on website optimization was doing something that I thought worth promoting. If you were unemployed and going on a job interview, you could come to the hair salon, and a member of the staff would do your hair for free.

[T]he hair salon received some outstanding local news coverage, which we leveraged by creating fresh content.

I mentioned this to some local news personalities with whom I was connected on social media, and also wrote and distributed a press release to local news outlets. As a result, the hair salon received outstanding local news coverage, which we leveraged by creating fresh content.

We added a blog post and an article on the website and posted photos of the news media that showed up to report on the story to the salon’s website and social media channels.
4. Connect with Your Local Community

Your business is a big part of the community. One way to connect with it is through local events.

When an event is taking place, take some photos and post them to your website and social media accounts. It’s possible that your fans and followers will share them, and others in the community will be made aware of your business.

Source : http://webmarketingtoday.com

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Getting to know and how to handle DDOS Attack

A Distributed Denial of Service (DDoS) attack is an attempt to make an online service unavailable by overwhelming it with traffic from multiple sources. They target a wide variety of important resources, from banks to news websites, and present a major challenge to making sure people can publish and access important information.

Last month, a couple of news stories made the round in mainstream media about some denial of service attacks, or DDoS, against some of the most well known US bank sites. These types of attacks certainly aren’t new, and they are happening on a constant basis, but in this case it was newsworthy because the attackers were apparently all from the same area, and going after very precise targets. Of course, many mainstream shows over-hyped the situation, talking about hacking attempts and cyber attacks against our financial system, when in fact any of us who know what a DDoS really is knows that it’s two very separate things. But knowing the basics of a DDoS, and being equipped to deal with a large scale attack of this type are also two very different things. While large sites are often attacked, it’s important that those corporations and networks do everything they can to deflect them and remain accessible, even under heavy loads. And even if you manage a smaller site, like a small business or the network of a group of people, you never know when someone will decide to go after you. Let’s see some of the important details behind what a DDoS truly is, and some methods that can be used to make sure your network is safe from them.

DDoS: Multiple methods

It used to be that a denial of service was the simplest type of attack out there. Someone would start the ping command on their computer, aim it at their target address, and let it run full speed, trying to literally flood the other side with ICMP Echo Requests, or ping packets. Of course, this quickly changed, because in this case, the attacker would need a connection with more bandwidth than the target site. First, they moved on to larger hosts, like compromising a server at a university or research center — somewhere with a lot of bandwidth — and sent their attacks from there. But now, botnets are used in almost all cases, because it’s simpler for them, and is less apparent, making the attack completely distributed. In fact, malware authors have made a big business of running a botnet. They actually rent their compromised zombie computers, by the hour. If someone wants to bring down a website, all they have to do is pay the botnet owner a certain amount of money, and those thousands of compromised systems are aimed at the target. While a single computer would have no chance of bringing a site down, if 10,000 computers or more all send a request at once, it would bring down any unprotected server.

The type of attack evolved as well. ICMP, what’s used by the ping command, is easily blocked. Now, there are various ways that a DDoS attack can be done. First there’s what’s called a Syn attack, which simply means that the attacker opens a TCP connection, the way you would normally connect to a website, but never finishes the initial handshake. It basically leaves the server hanging. Another clever way is to use DNS. There are a lot of network providers who have their DNS servers configured to allow anyone to launch queries, even people that aren’t customers of theirs. Also, because DNS uses UDP, which is a stateless protocol, these two facts make this a potent way to create a denial of service. All the attacker has to do is find open DNS resolvers, craft a fake UDP packet that has a spoofed address, the one of the target site, and send it to the DNS server. While the request comes from the attacker and his botnet, the server thinks that request came from the server instead, and will send the reply to that location. So instead of having the actual botnet conduct the attack, the only thing the target site will see is a bunch of DNS replies coming from many open resolvers, all around the Internet. Also, it’s a very scalable type of attack, because you can send a single UDP packet to a DNS server asking for a full dump of a certain domain, and receive a very large reply.

How to protect your network

So as you can see, a DDoS can take multiple forms, and when building a defense against them, it’s important to consider these variants. The easiest, although a costly way to defend yourself, is to buy more bandwidth. A denial of service is a game of capacity. If you have 10,000 systems sending 1 Mbps your way that means you’re getting 10 Gb of data hitting your server every second. That’s a lot of traffic. In this case, the same rules apply as for normal redundancy. You want more servers, spread around various datacenters, and you want to use good load balancing. Having that traffic spread out to multiple servers will help the load, and hopefully your pipes will be large enough to handle all that traffic. But modern DDoS attacks are getting insanely large, and quite often can be much bigger than what your finances will allow in terms of bandwidth. Plus, sometimes it’s not your website that will be targeted, a fact that many administrators tend to forget.

One of the most critical pieces of your network is your DNS server. It’s a bad idea to leave it as an open resolver, and it should be locked down in order to save you from being used as part of an attack. But in a similar way, what if those servers came under attack? Even if your website is up, if no one can connect to your DNS servers and resolve your domain name, that’s just as bad. Most domain registrations are done with two DNS servers, but quite often that may not be enough. Make sure your DNS is protected behind the same type of load balancing that your web and other resources are. There are also companies out there that provide redundant DNS that you can use. For example, many people use content delivery networks to serve files to customers in a distributed way, which is a great way to also protect them against DDoS attacks, but many of those companies also offer enhanced DNS protection as well, which is something you may want to look at.

If you’re serving your own data, and managing your network, then there are many things you may want to do to protect it at the network layer. Make sure all your routers drop junk packets, block things like ICMP if you don’t need it to go through, and set up good firewalls. For example, it’s quite obvious that your website is never going to be asking random DNS servers for queries, so there’s no reason to allow UDP port 53 packets heading for your servers. Block everything you can at your network border, where you have the largest pipe, or better yet, get your upstream provider to block them for you. Many Internet providers offer this type of service to businesses, where you can be in touch with their network operating centers and make sure they block any unwanted traffic, and also help you out in the event that you’re getting attacked. In a similar way, there are many ways to protect your network from Syn attacks, by increasing your TCP backlog, reducing the Syn-Received timer, or using Syn caches.

Finally, you should also think about ways to mitigate any attack that does reach your site. For example, most modern websites use a lot of dynamic resources. While the actual bandwidth from an attack may be manageable, often what ends up failing is the database, or the custom scripts you may be running. Think about using caching servers to provide as much static content as possible. Have a plan in place to quickly replace dynamic resources with static ones, in the event that you’re getting attacked. And make sure to have detection systems in place. The worst thing for any business is for the network or site to go down, so you want to be alerted as soon as an attack starts, and be ready to deal with it. Because of the way it’s done, halting a DDoS attack at the source is incredibly difficult. But setting up an infrastructure that is distributed, hardened, and secure is possible, and that’s something you should think about when setting up your network.

Source : http://www.techrepublic.com

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affiliate programs most effective traffic-driving technique than banner advertising

The History of Affiliate Programs
E-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as “affiliate marketing.” By early 1999, Forrester Research proclaimed “affiliate programs” as the Web”s most effective traffic-driving technique “” almost twice as effective as banner advertising.

Consider that by September 1999, more than three years after Amazon launched, there were over 1,000 merchants offering affiliate programs. And by 2000, Amazon”s Associates Program had grown to over 500,000 affiliates. What Amazon founder and CEO Jeff Bezos started as a polite conversation had grown into an entirely new industry, bringing with it affiliate networks, directories, newsletters and a variety of consultants. Other innovations followed and affiliate marketing is now an integral part of the Web”s composition. It”s also now widely heralded as the Web”s most cost-effective marketing vehicle.

Still, as affiliate marketing evolved, issues with the model have been exposed. The affiliate community needs to remember that affiliate marketing is not about generating cheap advertising, but developing profitable strategic relationships.

But now there is a way for merchants to now offer a win-win where both merchants and affiliates have a vested interest. Improving technologies now make it possible for the formerly CPS, CPA, CPL performance programs and the CPM, CPC, and flat advertising models to unify creating a new hybrid that I call the CPP (Cost-Plus-Performance) model.

The CPP combines a paid campaign with a performance campaign and offers the best of both worlds. I see this as the future of affiliate marketing, a wide-open world of performance and payment where the CPP takes inventory lost to Google”s AdSense and advertisers back. The result is a whole New World of opportunities for merchants, affiliate managers and affiliates.

The hybrid CPP is converting former CPM, CPC advocates into affiliate marketing believers. For many top websites, affiliate marketing now represents a chance to loosen the grip of pay-per-click search engines and costly advertising. The most difficult obstacle in affiliate marketing is finding good affiliates with traffic. If a site sells traffic then they must have it, and if you negotiate a Cost-Plus-Performance payout valuable opportunities begin to open up.

Merchants are also realizing that affiliates need better tools as well. Technologies such as data-feeds, site and shopping cart abandonment (exit traffic) promise to allow merchants, who are also affiliates, to increase EPC and EPM numbers without compromising the visitors experience, thereby improving monetization. By simply offering additional products and/or service offers at or after the point of sale, merchants can add revenue without diluting the sales process.

It”s becoming clear to merchants, affiliate managers and affiliates that the line between performance and traditional advertising has been breached.

It started with Google”s entry into the market. Google”s AdSense captured valuable affiliate program inventory, which caused the flexible affiliate marketers to evolve again. The industry”s response was to tangle with the paid advertising side of the market. Google”s method is to pay out for ad space “” the same ad space that was used by affiliate marketers. That limits available inventory and changes the Web publisher”s expectations.

Some affiliate marketers using AdSense end up to cannibalizing their own market. Why? To get guaranteed income from traffic. If you pay for traffic, you”re guaranteed to get it. The merchants get guaranteed traffic and the affiliates get guaranteed revenue from traffic. However, this presents a problem. Traditional advertising places the risk on the merchants, while performance places the risk on the affiliate. In either case only one has a vested interest in the campaign.

It”s clear from a handful of recent studies and reports that marketers are frustrated with the current process.

In a survey of 135 senior-level marketers a recent study found that while 60 percent of respondents said that defining, measuring and taking action on ROI is important, only 20 percent are satisfied with their ability to do so. In addition, 73 percent reported a lack of confidence in their ability to understand the sales impact of a campaign.

The study, conducted by Marketing Management Analytics (MMA), the Association of National Advertisers (ANA), and Forrester Research in April 2005, was presented in July at ANA”s 2005 Marketing Accountability Forum.

Also this summer, a MediaLife”s media buyer survey quantified what most already suspected: media buyers think that about only half of media reps know what the heck they”re doing (via MediaBuyerPlanner.com). A significant minority of the buyers “” about one in six “” have such a low opinion of representatives that they said only 10 or 20 percent are useful.

Complaints centered, unsurprisingly, on time wasting, both in the form of over-contacting and proving ill prepared when conversations do take place. Another big complaint proved to be overly hard selling, with some reps seeming to believe that repetition or browbeating may succeed in getting a property on the buy where the numbers won”t.

Half of the buyers said they agree with the statement that the rep problem was “no big deal. Sure, they”re annoying sometimes, but I”m sure they find me equally so. It”s how the industry is set up.” About 45 percent agreed instead that they are “a necessary evil. Most are okay, but there are a few really obnoxious ones I hate doing business with.”

Even with all the issues, the good news is that the affiliate community is still evolving. Organic search is becoming more competitive. CPM rates are going up. Paid search is becoming cost prohibitive and the need for cost effective online inventory is becoming stronger, causing the affiliate space to grow at ever increasing rates. As merchants, affiliate managers and affiliates become even more interwoven, the friction decreases and new forms of integration and aggregation are made possible.

I see it this way “” the race is on! In the last year the number of merchants offering affiliate programs has more than quadrupled. Literally, millions of websites now participate as affiliates “” from personal homepages at Geocities and Homestead to Fortune 500 companies. And now, more often then not, merchants with affiliate programs are also affiliates.

Whether termed affiliate marketing, collaborative commerce, revenue sharing or syndicated selling, the affiliate space leads the way in the ever changing landscape of online marketing and has become the Web”s fastest, simplest and most cost effective marketing vehicle.

As both merchants and affiliates continue to recognize the power of change, affiliate marketing”s best days are yet to come. In a few short years, affiliate-marketing looks to become the tail that wags the dog “” controlling the majority of the adverting and marketing dollars. Despite the less then impressive advancements in the advertising world and hype, affiliate marketing stays true to its origins as a better way of connecting buyers and sellers and rewarding those that facilitate those relationships.

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The great way to advertise and get lots of hits to your website

The major search engines offer this kind of advertising. Advertising that is driven with keywords popular keywords are searched on and if you have the highest bid your ad appears first in the list of ads on the search page. The search engine displays your ad and when someone clicks on it you pay for the click. It is a really great way to advertise and get lots of hits to your website. But do not think it is all easy. If you do not watch very close you could make some costly mistakes. Like an ad that gets lots of clicks and no sales. You can run up a very big advertising bill very fast.

So you are just starting out you have built a great website ready to sell your product or service what do you do to get traffic. It takes time to get listed with the major search engines to start getting traffic from them. A very quick and dirty answer is by using PPC or pay per click advertising. PPC can produce results very fast within hours of putting up your ad you can start getting traffic.

All the expert say Google is by far the best resource for PPC advertising. The others offer it at different rates. The biggest search engine gets the lion’s share of the traffic so it would be your best bet for fast results. Their service provides a lot of training and help picking the keywords and a very good interface for setting up your campaigns. You can program your daily limit you want to spend, start and stop times for your ads. They also have utilities to do some analysis on how your ads are doing.

A very easy way to get an understanding of what PPC is and how it works is go to one of the major search engine sites. Go to their search bar and type in a word like (boat) and press enter and see what comes up. In the main body you will get what is referred to as content information. It comes from thousands of sources. Like Websites, blogs. Forums, Articles and many more places. Then down the right hand side of the page are the PPC Ads. Try adding (boat service) to your search and see what comes up. You can put in phrases and ad brackets or quotes to get different search results. Play with it so you can get a feel for how the search engines find what people are looking for from the keyword or key phrases.

After you design your add you will bid on the keyword or phrases to make your ads appear in the searches. The cost of the bids can be as low as $.05 cents to hundreds of dollars a click for a phrase of keyword that is in a very big demand and very popular. The higher your bid the higher your ad placement will be. It may not be the most important thing to be first as it is to be on the first page. The people doing the searching will select from the first page and rarely if ever go more than 3 pages looking for something. The majority of clicks come from the first 10 ads and the first 3 spots are the best. One great thing about PPC advertising is the fast results and being able to change the ad for different results and not having to wait very long. To learn how to do this kind of advertising find and read some books on the subject get two or three points of view for the best results. There is a lot of trial and error with PPC but the rewards are bigger than any other kind of advertising. So just remember to do your home work first.

David Nettles lives in South Florida and runs his home-based business full-time. He is also the publisher of http://www.businessathomeincome.com

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Let the internet work for you as an internet marketing

Previous Internet is used only for business purposes, seeking information and news, shopping, and entertainment. But the trend that occurred in the last one decade the Internet to inspire people to get extra income. As usual internet marketing calls. Still, no one can guarantee success. So where to begin? Why at the beginning of course. Lets assume that you’re totally new to the whole concept of an online business. Lets build your Adsense or other PPC website from scratch.

1. Before you do anything, you must decide on what KIND of website youd like to have. Is it going to be an informational site? Something fun, like a joke site? Or maybe centered around a hobby or business you have offline? Whatever you decide on, please, make it something youre interested in. If you build a site strictly because someone told you that a site centered around web hosting will make you the most money, youll be very disappointed in the long run. The reason is simple. Do you know anything about web hosting? Does it interest you enough to do any kind of research on it? If not then youre going to have one heck of a tough time when it comes to actually promoting your site and getting surfers to it. Yes, it can be done, but its a lot easier if you pick something youre at least familiar with.

2. A domain name. Your WWW address on the web. ( http://www.thegiftedone.com is one of mine btw) There are many different schools of thought when it comes to domain names, so I wont go into it in this article. Lets just say that you should pick a domain that you like, that at least in some way pertains to your topic. Dont register Bizoooooogle.com and plan on making it into an empire. Register something that reflects the topic of your website.

3. A website. Yes, the actual website must exist. So heres where some work or some money might come into play. If you have the technical skills, then obviously, build it yourself. If you dont, then youre going to have to hire someone to build it for you. Might I suggest that you contact me for such services; [emailprotected] , shameless plug I know, but Ive built hundreds of PPC oriented websites for people, and I can help you too.

But if you want to be successful with Adsense or Yahoo Publisher, then just ANY website wont do. Your going to have to do several things. The main focus is that the website must be targeted and optimized for your target. If youre building a site focused on Caribbean Travel then you really dont want information on the local Motel 6. When building your website, stay on target, stay on the topic, it will pay off in the long run.

So now. Your website is done. Online. Looks great. When do the millions of dollars start rolling in? I know this sounds crazy, but I get asked questions like this every day. People just assume that as soon as their new website is up, the work is done. But I must tell you, at this point it hasnt even started. Let me break this to you gently. All your shiny new website is drum roll please. Its an AD. Yes, its simply a big advertisement, put up to attract visitors who in turn click your Adsense links, or Yahoo Publisher links, or some other PPC. The point is this. Your website is worth nothing if you choose not to PROMOTE your website/ad. Contrary to what many of the Gurus say, you cannot just sit back and wait for that number one listing in Google to come thru. You MUST promote.

If you would like to learn more about Adsense, YPN, or any other PPC oriented website, and more importantly, how to PROMOTE this type of affiliate website, theres just too much to cover in this article. So Ive set up a forum at http://www.affiliatewebsitedesign.com .

Let me be frank. The magic software or secret method to riches simply does not exist. The internet is just like the rest of the real world, your online business success is going to take work. So come join us and learn about what DOES work.

Till next time,
Chuck Crawford
http://www.affiliatewebsitedesign.com

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the key to success for the art website

The key to success for the artist website is Navigation and content must be straightforward in order to attract visitors in the first place and keep them on the site once they get there. First-time visitors to any artist website should know as quickly as possible where they are, who the artist is, what their art looks like, what it’s about, why it’s worth seeing (and hopefully worth buying), and how to move around in order to get wherever they want to go. Sites that lack these basics or make other common errors won’t be able to attract and hold visitors, and will likely end up lost in the vast morass of nonfunctional and confusing art websites that overpopulate the Internet.

Before we get going here, and in the interest of you who think artist websites are no longer necessary, that having a social networking presence is all you need, the sad truth is you have no control over your content on social networking sites because they’re the ones in charge, not you. They can change the rules at any time, remove posts they deem inappropriate, become outdated, disappear off the Internet, completely change direction, or at worst, kick you off altogether. Regardless of how fabulous you think social networking is or how large your following, YOUR WEBSITE IS THE ONLY PLACE ONLINE WHERE YOU CONTROL THE SHOW and no one else. You and only you decide what to post, when to post it, how long it stays there, when to change it, where to put it, when to move it or when to take it down. You can gamble all you want on social networking, but always remember– having your own website is a sure bet you never lose. So in the interest of better artist websites everywhere, here’s a list of what to do and what to avoid in order to assure yourself maximum visibility and an effective web presence online:

Get your own domain name and avoid free web hosting services. Free web hosting is never free and it’s always lame. “Free” websites torture visitors with all kinds of distracting advertisements or other obtrusive text and graphics. At worst, maybe half of the screen shows your art while the other half, controlled by the host site, looks like a circus. Your art often ends up in direct competition with all kinds of commercial crap and hardly any art looks good under those circumstances. Furthermore, free sites give the impression that either you can’t afford your own website or domain name or worse yet, that you don’t care enough about your art to bother buying your own domain in order to make it look its best online. The good news is that basic websites with good functionality hardly cost anything these days.

Don’t use third-party advertising on your sites, especially for goods or services unrelated to your art. Sure, you may make a little pocket change from click-throughs, but any advertising is distracting to visitors and your art will suffer for it.

Make sure your website looks the same on Internet Explorer, Google Chrome, Firefox and Safari. The same website can look great on one browser and terrible on another, or worse yet, work on one browser but be completely nonfunctional on another. Test yours on all major browsers before going public.

Your website should also be mobile-friendly. More and more people are browsing the web on mobile devices, and the number is only increasing. You want your art and website to look its best no matter how people are viewing it.

Link your website to all of your social networking pages (and vice versa) so that visitors can move freely between them with as little effort as possible. And when you post on social networking sites, link over to images or pages on your website as often as possible. Social networking sites have evolved into one of the best ways to drive traffic to your website, and they’re only getting better but for all their benefits, their one major drawback is that they control how you get the word out about your art, not you. Your website is all about your art and how you want to present it, and not how a third party requires you to present it on their platform.

Another great advantage of social networking is not only can it be all about your art, but it’s also an excellent way for you to introduce yourself personally and allow people to get to know the artist behind the art. The better people know and understand you, the better they can understand and connect with your art. When people can see and appreciate your art as well as get a sense of who you are, what you stand for and what your artistic life is like through social networking, they’re more inclined to head on over to your website to get better acquainted and learn more.

Present yourself and your art so anyone can understand what you’re up to. Think of it this way– you’re like the curator of your own museum; make sure your art is organized in a way that’s easy to understand and navigate. People who already know you or who are familiar with your art know how to navigate your website and get wherever they want to go. So they’re all taken care of. It’s the complete strangers you should be most concerned about, those who hear about you for the first time and what to take a look around, and especially those who land on your site by chance, accident or happenstance. The Internet is all about exposing your art to unfamiliar audiences, welcoming new visitors and broadening your fan base, so whenever someone lands on your website who knows little or nothing about you or your art, you want to do your absolute best to get them oriented fast and over to wherever they want to go.

Make your site easy to navigate. Some website formats are far too confusing, have dead-end pages, or have gallery sections that seem more like medieval mazes. Visitors get lost, and lost visitors mean lost sales. Make sure every page on your site is linked back to major pages like your homepage, bio, resume, contact information page, purchasing information and your image gallery main page or pages.

Keep your main menu options to a minimum. Some artist websites have so many menu options that visitors have no idea where to start or where to go and are overwhelmed with choices almost before they click on anything. A website with too many menu options confuses people and gives them a perfect excuse to leave. The most important main menu categories are:
1. Your Gallery or Portfolio link (dropdown options as necessary).
2. Your Artist Statement or “About the Art” link.
3. Your Bio or “About the Artist” link.
4. A link to your Resume or CV.
5. Purchase or Buy–complete ordering information for potential buyers.
6. Your Contact Information.

Text explanations and introductions to your art are extremely important, but keep the word count to a minimum. This includes your statement, bio, descriptions of bodies of work or mediums or techniques, and so on. Being brief with words gets people into your galleries as quickly as possible. Overwhelm visitors with words and you’ll bore them right off your site. Quick concise introductions and descriptions are best; anything over 300-400 words can get tedious (unless there’s a strong cognitive component to your art); the fewer words you can use, the better. If you can say it in a couple of sentences or paragraphs, that’s perfect. Do it. If you want to provide detailed information about either yourself or your art, link to pages where people can read more there, rather than putting boatloads of text on high-traffic areas like your homepage. People who want to know more will click over to the text pages; those who don’t can click right over to your art without getting bogged down by oceans of verbiage. Remember– people visit your website to see your art, not to read your life story.

Organize your art into groups or series of related works. If you show too many different kinds of art on the same gallery page, you’ll only end up confusing people. This “something for everyone” approach often backfires and instead becomes more like “nothing for anyone.” Think of your website as a museum, and think of yourself as the curator. Just like in a museum, make sure that similar works of art are all on display together, each group in its own gallery.

Think seriously about accompanying each series or body of your work with its own explanation or introduction. Again, keep the content brief– perhaps two or three paragraphs at most or even less if you can do it. Briefly explaining or elaborating on your art deepens people’s understanding and experience of the work. Also keep in mind that Google and other search engines cannot search images, but they can search text. Providing textual explanations of your art, either accompanying groups of similar works or even of individual pieces, increases the chances that they’ll come up in online searches, be seen, and hopefully clicked over to. To repeat– image pages with no text will not come up in online searches.

Make sure each and every page on your website, including every image of your art, is searchable on Google and other search engines. The more chances that people have to land on your website as a result of online searches, the better. The way you do this is with text, especially on your image and gallery pages. Search engines cannot search images alone, only text. So always include the title, medium, dimensions, a brief description (if necessary), and other essential details about each and every work of art pictured on your site.

Use informative page-specific title lines. The title line consists of keywords that accurately and specifically describe a page’s content, like a news story headline tells what you’re about to read. Many artist websites completely waste title line opportunities using the exact same line on every page of the site, like “Mike Miller art” or “Judy Smith artist.” The title line, in case you don’t know, usually appears at or near the top of your browser window outside the page, on index tabs or tab bars, not in the content of the page itself. It’s one of the most important lines on a webpage and often the line that appears in search results, like on Google. Each title line on each individual page of your website– even each image page– should be unique, specific and descriptive of the contents on that page. This way, each page will have a slightly different appearance on search engines, meaning more keywords searchable on search engines, and most importantly, more opportunities for your website to appear in search results, which will hopefully translate to more visitors to your site.

Keep image sizes reasonable and don’t put too many images on a single page. Large detailed images of your art may look great as they download over high-speed connections, but remember that many people still have slower connections. Long downloads frustrate visitors and force them off your site, so use images no larger than 100K-250K, preferably smaller. Photoshop and other digital imaging programs have formatting options to reduce image sizes for websites or emails without significantly compromising their quality. Learn how to use them. The same holds true for image pages. Too many images on a single page can a long time to download, longer than some people are willing to wait.

Don’t put links to other websites on your site. Some artists think that links pages are a good idea, and put links to their favorite artists or galleries or art pages, etc. What this does is give visitors perfect excuses to leave your site and explore other sites that they might end up liking better. Once people land on your website, you want to do everything in your power to keep them there, not invite them to leave and go elsewhere.

NEVER require visitors to join, register, get passwords or fill out any forms of any kind in order to see your website. Forcing people to identify themselves before they can see your art is a horrible idea. Imagine if people had to show their driver’s licenses or other types of personal identification in order to visit bricks-and-mortar galleries or artist studios. If it doesn’t happen in real life, it shouldn’t happen online.

Don’t overuse “cookies” (small files that attach to computer hard drives, track people’s movements around your site, and collect personal data). Cookies are occasionally necessary when filling out certain forms, when buying art using “shopping cart” services, or for purposes like tracking visitors around your website to see which pages they visit the most. Again, if people want to contact you, they will. Don’t overdo efforts to extract personal information without people knowing it.

Avoid plug-ins, special effects, audio, complex visuals, and similar gimmicks that have nothing to do with your art. Websites that use these often take a long time to load, require special software or, at worst, crash visitors’ computers. Unless your website is designed to be a work of art or a performance piece in and of itself, and exists primarily for entertainment purposes, avoid the fancy stuff. Web designers may push for special effects, but when you get right down to it, they’re totally unnecessary, counterproductive to your ends, and mainly about web designers showing off their technical skills rather than you effectively presenting your art. Remember– people visit your website to see your art and see it fast, not to sit through your web designer’s masturbatory fantasies.

Provide adequate contact information. The more you tell people about yourself such as your cell phone number, email address or other details like your studio address, the more accessible you appear. Don’t give potential buyers the impression that you’re hard to communicate with by showing nothing or just your email address, and not even telling them what part of the country you live in. Some artist websites provide absolutely no contact information whatsoever, but rather have these awful feedback or comments forms that you fill out and submit. People who fill them out have no idea where they go, who gets them, if they even go anywhere at all or whether they’ll ever get replies. The questions that always go through my mind on these sites are, “What is this artist trying to hide?” or “Why are they making themselves so inaccessible?” The overwhelming majority of people who buy contemporary art appreciate a sense of knowing who they’re buying it from, so don’t be a stranger; anonymity is not a selling point.

If you have no consistent long-term gallery representation, price every piece of art on your website for sale, assuming you have no conflicts with galleries or others who periodically represent or sell your art. If you have representation, ask whether they’ll allow you to put prices on your website, or at least on art they’re not representing. If they don’t want prices, don’t price (hopefully they’re selling enough of your art to make up for not wanting you to sell it on your own).

For those of you who are independent or who have no representation, not pricing your art on-site, but rather asking people to email or otherwise contact you for prices, is always a big mistake. Not all buyers and collectors feel comfortable asking and you don’t want to miss out on sales to them. You don’t have to put a price next to every single piece of your art, by the way; do like the galleries do. On the “Purchase” or “Buy” page link from your main menu, have a price list available where people can easily see how much everything costs. Or if you price according to size or subject matter, have all of that explained along with corresponding prices. You’ll only lose potential sales if you don’t price your art… guaranteed.

Just like in real life, many people prefer to shop for art quietly by themselves, decide whether they can afford it based on the price, and then make contact. People are reluctant to ask prices when they’re not posted for a number of reasons– they think that doing so will obligate them in some way, that the artist will give them a hard sell, that they’ll get a barrage of emails, that they’ll be embarrassed if they find out the art costs much more than they can afford, that artists will quote as high a price as possible just to see how much they can sell it for, and so on. When you’re out shopping, do you like having to ask how much something costs or do you prefer to see the price in advance? Do unto others…

Be able to justify or explain your selling prices if someone asks. Everyone likes to feel they’re spending their money wisely– especially these days– so either provide basic information about how you price your art on your site, or be prepared to field questions about value when people call or email you. People who don’t understand how you set your prices or why they’re as high or as low as they are much more reluctant to buy than people who do understand. So make your pricing easy to understand.

Offer approval, return and refund policies. Online art shoppers may want to see art on approval first and be able to return it for complete refunds (less shipping costs) if it doesn’t look like they thought it did when they saw it online. No approval, return or refund policies mean fewer sales. The more willing you are to work with buyers, the greater your chances of selling art. FYI, in conversations that I’ve had with people who sell art online, very few people return it once they buy.

Provide clear concise instructions on how to buy. Tell people what payment options you accept (accept as many as possible), how you pack, how you ship, how long they have to view the art on approval, and so on. The more professional you appear, the more comfortable people feel about buying from you.

Offer art in a variety of price ranges. Online shoppers tend to start slowly, tend to buy less expensive pieces from artists they don’t already know, and will likely get discouraged if every piece they see costs thousands of dollars or more. This is especially true of people who visit your site for the first time and like what they see. Offering art at a variety of price points gives all of your fans a chance to own something no matter how familiar they are with you. So make sure pretty much anyone who likes your art enough to want to own it will be able to buy something regardless of their budget.

Don’t mix art that’s already sold with art that’s for sale. Some artists think showing numerous sold works of art on their sites alongside art for sale makes them look good and will incite some kind of buying frenzy, or give people the impression that they better buy now “before it’s too late”– but the effect is often the opposite. Potential buyers instead get the impression that the best pieces are already sold and all that’s left are the crumbs. They get frustrated when a selection is too limited or when all the “good stuff” is gone or when their favorite piece is already sold. It’s kind of like going to a garage sale at the end of the day and picking through the leftovers.

You can still show sold works if you want, but put them under a separate category of the “Gallery” or “Portfolio” link titled “Select Past Works” or something similar. Here you show the best of the best– art that’s won prizes or has been exhibited at established juried shows; art that’s in private, corporate or institutional collections; art that’s been featured in reviews or pictured on websites or blogs or in hard-copy publications, and so on. Showing past works in this way acts as sort of a pictorial resume and speaks to your experience, success and credibility as an artist.

Don’t show every work of art you’ve ever created. Nobody needs to see experimental pieces that didn’t quite work, one-offs that you don’t intend to follow up on with additional related works, older pieces that have little or no bearing on the art you’re making today, student works, and so on. Too much art and too much variety is confusing to visitors because they can’t get a sense of who you are or what your art represents or is intended to signify or communicate. Remember– people rarely buy from artists whose art they can’t understand. Keep it simple; keep it current; keep it related.

source : http://www.artbusiness.com

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The benefits and disadvantages of using WordPress Cloud Hosting

With WordPress, you can easily customize and code pages as you need to: you can add new blog posts, approve or remove comments and install a lot of plugins. Whether you are a web developer or a total beginner, getting started with WordPress is extremely easy.

What’s So Awesome About Cloud Hosting?

  • Cloud hosting is the new, hottest trend (and a very popular marketing buzzword) in the hosting industry. The reason for it being such a trend is because cloud hosting has major benefits over the regular shared server, virtual private server (VPS) and dedicated hosting server.
  • In the cloud means that a website is not hosted on just one server but spread across multiple servers, which act as one system. So instead of relying on just one machine for resources (such as RAM, disk space, bandwidth, etc.), in cloud hosting, you can pull resources from multiple servers empowering you to scale your website as you need to.

The major benefit of cloud hosting is that it enables you to add and remove resources when needed, and you can pay as you go.

WordPress + Cloud

WordPress cloud hosting means that your WordPress website is scalable, with all the benefits of cloud hosting. The important thing here is to realize why WordPress hosted on the cloud is better than a WordPress site hosted on a dedicated server or a shared hosting plan. So, let?s look at some of the features WordPress cloud hosting offers:

WordPress Optimized Server:

All the cloud servers are fully optimized to run WordPress successfully. Moreover, your hosting company has a technical team that is familiar with WordPress, so they can handle any server-related issue. Each cloud server is thoroughly tested by running different versions of WordPress and fixing any issue that could arise.

Managed Hosting with WordPress Experts:

WordPress cloud hosting solutions are fully managed by system administrators, database admins and technicians. WordPress related issues are solved by a team of WordPress experts; these experts have various tricks up their sleeves to successfully run a WordPress site on a cloud server.

The team of experienced WordPress experts takes care of automatic WordPress updates, plugin updates, speed optimization backups, server monitoring, maintenance, etc., so you can sleep sound knowing your website is in good hands.

Scalability:

Cloud hosting for WordPress offers the capability to scale the server resources (RAM, disk space, CPU cores, bandwidth) as per the website requirements. So, if suddenly your website or blog sees a spike in traffic that your server can’t handle, you can easily add more resources to it. This comes in handy during peek business seasons because you can add resources to handle your site’s increase in traffic and then scale down again as traffic declines.

Reliability:

Every server crashes at least once, which will cause your website to go down. However, with the cloud that’s not the case as your WordPress website is hosted on multiple servers: If one server crashes, the other one kicks-in, ready to keep your website up at all times. Cloud hosting greatly increases reliability by reducing server downtime.

Security:

WordPress (being an extremely popular CMS application) is also one that is attacked most by hackers. Secure WordPress cloud hosting is offered with:

– Redundant Firewalls

– DDoS Protection

– Custom Firewall Rules

– Automatic Core/Plugin Updates

– Malware Scanning

– Admin Access Controls

– And much more

CDN (Content Delivery Network):

A CDN is used for fast and efficient delivery of content over websites. Users today lack patience, and they need content to be delivered to them fast. A CDN can help achieve this.

With a CDN, a website is replicated over multiple different locations, like throughout Asia and Europe. So if somebody from Japan accesses your website, a CDN server from Asia will deliver that request, and if somebody from Spain wants to look at your site, the server for Europe will serve that user.

Conclusion

WordPress cloud hosting is the best, most cost-effective way to host a website. Cloud hosting is a trend that’s here to stay because of the many benefits that it has to offer. If you have a WordPress site and are in the market for an ideal hosting solution, then hosting WordPress on the cloud should be your choice.

Source : http://www.webnethosting.net

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Some of Internet Marketing services for small business

Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.

Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.
Here are Internet marketing services that tailor their offerings to small businesses:

1st on the List Promotion

1st on the List Promotion is a full-service search engine optimization company based in Canada. The company focuses on search engine optimization, SEO website design and redesign and pay-per-click services.  1st on the List Promotion focuses on making Web page improvements so its clients’ sites are more accessible to search engines and more relevant to the searcher. The company’s search-engine-friendly website design and redesign services encompass usability improvements plus mobile website design so that websites can be easily found and properly displayed across all platforms, including PCs, laptops, tablets and other mobile devices. 1stonthelist.ca

435 Digital

435 Digital is a full-service digital marketing company. Among the services the company offers are search engine optimization, website development, paid search marketing, social media marketing and branded content development. Based in Chicago, 435 Digital also has offices in Pennsylvania, Maryland, Virginia, Connecticut, California and Florida. 435digital.com

Acumium

Acumium is an online marketing company that specializes in developing digital marketing strategies for online businesses of all sizes. Among the marketing services the company provides are search engine optimization, paid search and display advertising, content marketing, Web analytics and reporting and branding, identity and value proposition. Acumium also offers a range of Web development and IT services, such as e-commerce website development, business website development, website design and IT consultancy. acumium.com

All My Web Needs

All My Web Needs is a full-service Internet marketing and Web design company based in Nashville, Tenn. The company’s services revolve around designing and upgrading websites, increasing a site’s visibility on search engines and maximizing exposure online. All My Web Needs’ SEO services include keyword research, customer targeting, visitor tracking, creating title and meta tags, creating site maps and indexes, cross linking, hyperlinking, code optimization, URL normalization, code optimization and increasing page speed. Social networking, Web hosting, domain registration, blogging and display advertising and graphic design are among the other services All My Web Needs offers. allmywebneeds.com

ArteWorks SEO

ArteWorks SEO offers online marketing services to both small and large businesses. The company specializes in search engine optimization, pay-per-click campaigns and social media management. ArteWorks works individually with each client to learn about its business needs, its industry and relevant search engine demographics. When providing social media services, ArteWorks incorporates any number of social media sites into their customized plan, including, but not limited to, Facebook, Linked In, Google+, Twitter, Pinterest, Instagram, YouTube and Tumblr. ArteWorks SEO is based in Austin, Texas. arteworks.biz/

Ask8

Ask8 provides Internet marketing services to small and medium sized businesses. The company’s services include website design, search engine optimization and pay-per-click marketing, email marketing, video marketing and social media management. Other services the company offers are content marketing, logo design, banner design and retail consulting. Ask8 provides potential clients a free, no obligation consultation. ask8.com

Brick Marketing

Brick Marketing, a search engine optimization company, provides a comprehensive approach to white hat SEO marketing, including SEO strategy, competitive website SEO analysis, SEO keyword research, on-site optimization, technical SEO implementation, white hat link-building strategy, content marketing and social media marketing management. The company, based in Boston, serves companies of all sizes, including both B2C and B2B businesses. brickmarketing.com

Bruce Clay Inc.

Bruce Clay Inc. is an Internet marketing company that provides search engine optimization services, pay-per-click advertising management, SEO-friendly Web design, information architecture, and social media and conversion rate optimization services. The company also offers its SEOToolSet, which includes integrated research tools, a comprehensive page analyzer, a search engine ranking monitor and initial link analysis. Bruce Clay Inc. is based in California, but also has offices in Europe, Japan, India and Brazil. bruceclay.com

Customer Magnetism

Customer Magnetism is a full-service digital agency. The company offers a variety of search, social, content and design and development services. Specifically, their services include search engine optimization, link earning, reputation management, paid search engine advertising, local SEO, social media management, social media advertising and social media consulting. Among the other services they offer are content marketing, infographic marketing, email marketing, website design and development and mobile SEO and development. Customer Magnetism is based in Virginia Beach, Virginia. customermagnetism.com

Cyberset

Cyberset is an all-in-one Internet marketing company. Its services include search engine optimization, local Internet marketing, public relations and media marketing, pay-per-click advertising, social media marketing, video marketing, email marketing and mobile marketing. Cyberset also offers a range of website development services, such as custom Web design, e-commerce development, Web-based application development, eBay store design, YouTube channel design, website redesign, information architecture and blog design. Other services offered by Cyberset include analytics conversion tracking, AdWords conversion tracking and automated Google base-feed generation. Cyberset is based in Canoga Park, California. cyberset.com

DigitalSherpa

DigitalSherpa is an online marketing company that specializes in content marketing and social media marketing. Its content marketing services include writing customized and unique content for websites, writing blogs and creating branded social media content. Additional services include social media management, social media marketing analytics and custom-built Facebook and Twitter pages. DigitalSherpa is based in Norcross, Georgia. digitalsherpa.com

Etude Technologies

Etude Technologies is an Internet marketing company based in Cincinnati, Ohio. The company offers a wide range of services designed for small businesses, including creating direct response websites, email marketing, search engine marketing, website analysis and video marketing. etudetech.com

First Port Marketing Solutions

First Port Marketing Solutions specializes in helping small business owners connect with current and future customers on the web. The full-service digital marketing agency works one-on-one with clients and offers website development, search engine optimization services, paid search marketing and social media management especially tailored to the small business niche. firstportmarketing.com.

iMajestic

iMajestic is a Los Angeles-based search engine optimization and Web design company. Among the areas iMajestic specializes in are SEO, pay-per-click optimization, local search optimization, Web development and design, conversion optimization, reputation optimization and management, professional content development and management, linguistic search behavior and social media marketing. imajestic.com

Increase Visibility

Increase Visibility is a California-based full-service digital marketing agency. Among the company’s portfolio of offerings are search engine optimization services, which include keyword research, conversion tracking, website optimization, code optimization, broken link audits, URL structure and formatting, orphaned page checks, HTML code and optimization, and image and data caching. Other services Increase Visibility provides for its clients are social media management, reputation management, local optimization, mobile marketing, pay-per-click management and professional Web development. Increasevisibility.com

Internet Marketing Ninjas

Internet Marketing Ninjas is a full-service Internet marketing and search engine optimization services company. Its Web marketing services include social media marketing, link building, local search optimization, pay-per-click advertising, content creation, Web design and conversion videos. The company offers a variety of SEO and Web tools, including a broken links tool, redirects and site crawl tool, an image and link analyzer, an on-page optimization tool and a social image resizer tool. Internet Marketing Ninjas is based in Clifton Park, New York. internetmarketingninjas.com/

Intrapromote

Intrapromote offers a mix of search engine optimization, social media and content marketing services. The company creates custom strategies for each client, which ranges from small businesses to large brands. Specific search services include website analysis and optimization, keyword research, content marketing and Google + and maps optimization. Social media services include long-term social planning, crisis management planning and execution, community and channel management and in-house staff training. Intrapromote is based in Hudson, Ohio. intrapromote.com

Key Scouts

Key Scouts is a full-service inbound marketing agency providing website promotion services and diverse Internet marketing solutions to clients worldwide, across all major industries. Among the services Key Scouts offers include on-page optimization, pay-per-click advertising, social media marketing, content marketing, reputation management and Web consulting. Based in Oregon, Key Scouts also has an office in Israel. keyscouts.com

Marketeering Group

The Marketeering Groups provides all-inclusive digital marketing packages for small businesses. Packages include search engine marketing, social media marketing, website management and blogging. In addition, the company offers optional services such as graphic design, website updates, email marketing and ad management. marketeeringgroup.com/

The Marketing Zen Group

The Marketing Zen Group is a full-service online marketing and digital PR firm that provides strategy and implementation services for businesses, organizations and nonprofits. The company’s online marketing services include search engine optimization, pay-per-click management, website design and development, social media marketing, email marketing, content marketing, mobile marketing and reputation management. marketingzen.com

Main Street ROI

Main Street ROI provides online marketing services, consulting and training. The company specializes in search engine optimization and Google AdWords management, including specific SEO services in keyword research, competitor analysis, on-page optimization, local SEO optimization, blogging, white hat link building and SEO penalty repair. In addition, Main Street ROI sets up and manages Google AdWords campaigns for clients both big and small. mainstreetroi.com

Netmark

Netmark provides a wide range of services, including search engine optimization, pay-per-click management, conversion rate optimization, conversion value maximization, social media marketing, comparison shopping, reputation management, email marketing, mobile marketing, consultation services and premium hosting. In addition, Netmark also offers web development, with staffers who specialize in php, asp, application development and website design. netmark.com

Search Agency

Search Agency is a Web.com company that specializes in online marketing for small businesses. Among the services offered include natural search engine optimization, link building solutions, pay-per-click management, SEO consulting, social media marketing, reputation management, local search optimization, and tracking and website analytics. Search Agency also provides website design and redesign services. The company also offers a variety of free SEO tools, including competition reports, page rank checkers and link popularity checkers. submitawebsite.com/

SEO Image

New York-based SEO Image offers a wide range of online marketing services to both small businesses and large corporations. The company specializes in search engine optimization, pay-per-click advertising, social media marketing and reputation management. SEO Image’s search engine optimization services include SEO audits, conversion marketing, content marketing and mobile SEO. Its social media marketing revolves around establishing brands in social circles so visitors gain an understanding of the business and what it has to offer. try.seoimage.com

SEOP

SEOP is a digital marketing agency that offers a wide range of services, such as search engine optimization, pay-per-click management, mobile marketing, social media marketing and reputation management. The company’s services also include link building, affiliate marketing, Google analytics and website development and copywriting. SEOP has its own lab where it tests more than 10,000 different websites in order to see in real time how their SEO impacts against the algorithm shifts. This allows the company to collect data faster and test what works before it becomes a large-scale rollout of the newest algorithms. Based in California, SEOP also has offices in New York and London. seop.com

Server Side Design

Server Side Design, also known as SSD Fair Marketing, is a Texas-based website marketing and website advertising company that specializes in search engine optimization, pay-per-click advertising, social media marketing, local marketing, mobile marketing and video marketing. The company’s SEO and social media marketing campaigns are tailored to meet each of its client’s goals. Fairmarketing.com

Steven Cortez Digital Marketing Consulting

Steven Cortez Digital Marketing Consulting offers a range of small business services, including online marketing, search engine optimization, pay-per-click management, email marketing, web design and graphic design. The company provides all potential customers with a free consultation. stevencortez.com

Straight North

Straight North is a digital Internet marketing agency that provides firms throughout the U.S. with a wide range of online marketing services, such as search engine optimization, pay-per-click management, display advertising and email marketing. Specific SEO services include keyword research, on-site optimization, content marketing and link building. The company’s display advertising services include retargeting, contextual targeting and site targeting. Straight North also offers Web design and development services. https://www.straightnorth.com/

Updentity

Updentity provides online advertising solutions for non-profit organizations and for-profit businesses. The company creates one-of-a-kind advertising campaigns for specific organizational goals and objectives. In an effort to provide low cost, to no cost online advertising, Updentity pairs nonprofits with for profit sponsors. The company, an operating unit of Bashpole Software, Inc., also performs marketing functions including database cleaning and lead generation. updentity.com

WebiMax

WebiMax offers businesses of all sizes a range of online marketing services, including search engine optimization, search engine marketing, paid search advertising, social media advertising, social media monitoring, website design and development, reputation management, link removal, email marketing and lead generation. When working with its clients, WebiMax starts with a strategy and discovery phase and then creates a complete marketing plan encompassing development, design, implementation and analytics. Based in New Jersey, WebiMax also has offices in New York City, London and Sydney. webimax.com

WebMetro

WebMetro provides services to all types of businesses, ranging from online companies to Fortune 500 corporations. The company specializes in search marketing, user engagement and online media. Its search marketing services include search engine optimization, pay-per-click advertising, content marketing, mobile search optimization and comparison search. Among its user engagement offerings are creating landing pages, building microsites, conversion rate optimization, prospect cultivation and social marketing. WebMetro’s online media services include display advertising, email advertising, social advertising, video advertising and affiliate advertising. WebMetro is based in San Dimas, California. webmetro.com

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SEO USA company helps to optimize your website

The right SEO USA company helps to optimize your website through proper designing and online marketing. It provides you the appropriate key phrases to improve the ranking of your website.

An SEO services USA company helps to make stronger your sites presence on the web. As a result, your company or products would reach to the maximum number of customers and your sales and amount of profit will be increased.

Most of the people hire SEO services USA companies to get the optimum result. They are trying to reach out to more and more customers and thus expand their business. In todays world, it has become extremely important to promote your company or products. Not only the giant corporate honchos, but also the SMEs (Small Medium Enterprises) need to hire SEO professionals.

The market is flooded with numerous SEO services USA companies, but you have to choose the right one. To find the right SEO USA company that would not only help you to achieve your required goal but is also affordable.

Keywords: A good SEO services company in USA should provide the specific keywords or key phrases. It has the capability to find out the right keywords and lessen the burden of research.

Copywriting: An SEO services company in USA should have a team of expert copywriters who would be capable of writing on the specific products or services of their clients.

Timeliness: A good SEO USA company should value its customers time. The more it is able to enhance the rank of its clients site, it will be more useful for the client.

An SEO services USA company provides On Page Optimization Off Page Optimization

On page optimization is the optimization of the site itself. Coding is a key part of SEO. The search engines put emphasis on the loading time of a website. If it takes less time to open than another site, it will be considered as the better one. After the development of the website, it is the time for content development and SEO copywriting. It includes completion of useful web content and execution of a few procedures like keyword density, frequency of key phrases and so on.

Off page optimization is associated with promotional aspect of the website and link building stuffs. It is more important to the search engine than the on page factors. Some of them include directory listing, article submission, link baiting, page ranking, total incoming links, targeted key phrase based anchor text, popularity of the page and so on. The main task of promotion is online visibility. Once the visibility of your website enhances, it will ultimately help to increase lead conversion.

There are numerous small and medium sized companies who dont have a website. They depend on the yellow pages. But to increase online visibility and consequently enhance your business, you have to choose the right SEO services USA company which will provide you complete services within affordable rate. It will do a lot for your business growth

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5 Popular CMS website, adjust the style and your business

CMS (Content Management System) comes with a complicated system in which however makes it easy for users. Allow those of you who can not web programming language, easy to operate. Not only was the number of additional features that will accommodate your needs on the website, so that CMS Identics with user friendly. Here are some of the most popular CMS used.

  1. WordPress

Strength: Marketing

Probably the most well-known due to its host and self-hosted options, WordPress is a free and open source so you can install it on your own host with no issues. Starting out as a blogging platform, WordPress’ plugins have added so many features that you can practically do anything with it.

There’s no need for programming or HTML experience as editing can be made using any normal web browser from anywhere in the world, even with your iPhone.  Moreover, it eliminates calls to your CMS web design company for any changes because you’re already a certified DIY when it comes to managing your website so scratch problems on delays of getting new content online off the list.

  1. Concrete 5

Strength: Easy Content Editing

concrete5A website with heavy content or it has many pages with static information that needs to be changed or added to frequently would do well with Concrete 5. Also a free and open source, it’s best if you’re aiming for a simple CMS that enables you to edit content easily and tweak a bit of the design.

  1. Joomla

Strength: Customization

Unlike WordPress which maintains a similar look even when using different themes, Joomla sites don’t look anything alike because a user can customize everything. Joomla is powerful because you can do almost anything with e-commerce site but then there’s are many setting and tweaking involved to get it running; hence, if your site is more than a blog that has major text content and a YouTube video, Joomla works best.

  1. Drupal

Strength: Security

Not so different from Joomla, Drupal is a bit more flexible and secured. Also a free and open source, Dr

  1. Textpattern

Strength: Simplicity Flexibility

textpatternA CMS that’s a cross between Concrete 5 and Drupal, it’s easy to install and use but requires many tools for customization and tweaking. If you wish to install it and add content, that can be done but if you need to create your own design or tweak, you can do so too. If you want to create your own design and you have an idea of how to code your pages then Textpattern would be ideal as it exposes the code for pages while making CMS easy to use.

Source : http://www.business2community.com

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